Klujo

About the application Klujo

Klujo is a gamification marketing platform that helps businesses engage their audience on a deeper level. It uses interactive storytelling with word games and riddles to drive more conversions and collect zero party data. The power of word games is real, as evidenced by Wordle, which brought 'tens of millions' of new users to the New York Times.

Background and Development

Klujo was developed to address the need for more engaging marketing strategies. It has since helped many businesses improve their marketing campaigns, with clients reporting an average game click-through rate of 28%, an average game completion rate of 97%, and an average increase in marketing ROAS of 2.3x.

Core Features and Capabilities

Klujo offers game experiences and a loyalty solution. It caters to various industries including retail & eCommerce, sports teams & associations, media brands & publishers, travel, tourism & hospitality, higher education & colleges, and recruiting & talent acquisition.

User Experience

Users have praised Klujo for its ability to bring content to life and truly connect with target audiences. It has been credited for increasing conversion rates and deepening relationships with audiences.

Applications and Use Cases

Klujo can be used across different scenarios or sectors. It is particularly effective in situations where traditional marketing strategies are not converting well. By providing an entertaining and authentic experience, it helps businesses attract and engage their target audience.

Impact and Future Outlook

Klujo has had a significant impact on its users and the industry. It continues to evolve to meet the needs of its users, with a focus on providing memorable experiences that win the heart, mind, and data of target audiences.