Roadway

About the application Roadway

Roadway AI is a purpose-built platform for growth marketing, designed to take the guesswork out of scaling revenue growth. It provides a personalized Growth Marketing Copilot, offering growth-focused data analysis and insight automation.

Background and Development

Trusted by top growth marketing teams, Roadway AI is designed to focus on metrics and growth levers that matter to your business. It offers self-serve analytics from your source-of-truth, allowing you to build leaner and more effective teams.

Core Features and Capabilities

Roadway AI provides automated metric and funnel analysis with AI that understands your business, growth formula, and growth marketing best practices. It suggests actions tailored to your business and growth channels, shaped by the best growth marketers.

User Experience

Roadway AI offers a simple workspace for creating dashboards, reports, and more. It provides warehouse-native analytics that’s self-serve, allowing you to make data-driven decisions faster.

Applications and Use Cases

Roadway AI is useful for lifecycle experiments, ad measurement, return-on-ad-spend bidding, targeting, and more. It also allows easy update of your attribution logic and switch between models.

Impact and Future Outlook

Roadway AI is set to introduce self-serve data syncing to growth channels and attribution logic and model management. It aims to accelerate workflows with data teams and provide simple integration with existing data stacks.