The 10 Best AI Writing Tools to Try in 2024

Introduction

In 2024, the landscape of content creation is rapidly evolving, with AI writing tools playing a pivotal role in transforming how content is generated, optimized, and published. As businesses and individuals strive to produce high-quality content at scale, AI writing tools have become indispensable. From SEO-optimized blog posts to creative storytelling, these tools offer a range of functionalities that cater to various content needs. But with so many options available, how do you choose the right one?

This guide presents the 10 best AI writing tools you should try in 2024, each tested manually for usability, performance, and overall effectiveness. Whether you're a seasoned content creator, a marketing professional, or a small business owner, this comprehensive review will help you find the perfect AI writing software to meet your needs.

How We Created This List of AI Writing Tools

Creating this list was no small feat. We embarked on a rigorous testing process, evaluating each tool over several months to ensure we provide you with accurate and reliable information. Here’s a breakdown of our criteria:

• Ease of Use: We assessed how intuitive and user-friendly each tool is, especially for beginners.
• Content Quality: The quality of the output was paramount. We analyzed how well the tools generated coherent, engaging, and relevant content.
• Features: We looked at the breadth and depth of the features offered, including SEO optimization, content templates, and integration capabilities.
• Affordability: Pricing structures were compared to ensure that you get the best value for your money.
• Performance: We evaluated the overall effectiveness of the tools, including their speed and reliability.
• Research Capabilities: We tested how well the tools could gather and incorporate real-time data and insights into the content.
• User Reviews: Real-life reviews from users were also considered to provide a well-rounded perspective on each tool’s performance.

How to Use AI for Content Writing

AI writing tools are incredibly versatile and can significantly streamline your content creation process. However, it's essential to use them as tools to complement human creativity rather than as replacements. Here’s how you can integrate AI into your content strategy:

• Generating Topic Ideas: Use AI to brainstorm and validate content ideas based on trending topics and keywords.
• First Draft Creation: AI can produce a well-structured first draft, which you can then refine and personalize.
• SEO Optimization: Many AI tools are equipped with features to optimize your content for search engines, ensuring it ranks higher in search results.
• Proofreading and Editing: AI tools can help you spot and correct grammar errors, improve readability, and ensure consistency in tone and style.
• Audience Customization: Tailor your content to different audiences by adjusting the tone, language, and complexity.
• Content Summarization: Use AI to create concise summaries of longer pieces, making your content more digestible for readers.
• Multilingual Translation: Expand your reach by translating your content into multiple languages using AI-powered translation features.

Best AI Writing Tools to Try in 2024

ContentShake AI: Best AI Writing Tool for SEO and Small Teams

ContentShake AI emerges as a frontrunner in the realm of AI writing tools, particularly for small teams focused on SEO-driven content. Developed by Semrush, this tool combines AI with comprehensive competitive data, making it a powerhouse for creating content that ranks. Its user-friendly interface is perfect for beginners, while its robust features cater to the needs of more experienced users.

With ContentShake AI, keyword research is a breeze, and the content generated is not only SEO-friendly but also tailored to your specific niche and location. This makes it an excellent choice for small businesses aiming to attract organic traffic without the need for deep SEO expertise.

Key Features:

• SEO-Ready Content: Generates content that’s optimized for search engines, integrating your target keywords seamlessly.
• Content Ideation: Suggests content topics based on real-time trends in your industry.
• Social Media Integration: Creates engaging social media posts to promote your content.
• Readability Optimization: Analyzes and improves your content’s readability and tone of voice.
• WordPress Integration: Directly publishes content to your WordPress site.
• AI Image Generation: Produces AI-generated images to complement your content.

User Experience:

ContentShake AI offers a clean, intuitive interface that’s easy to navigate, even for those new to AI writing tools. The integration with Semrush’s data streamlines the entire content creation process, from ideation to publication. The tool’s ability to generate ready-to-publish articles with minimal manual input is a significant time-saver, making it a valuable asset for small teams.

Pros:

• User-friendly interface tailored for beginners.
• Leverages real-time competitive data for content creation.
• Comprehensive tool for content ideation, writing, and optimization.

Cons:

• Limited to content marketing tasks, such as blog posts and social media content.
• Currently supports only English, which may be a drawback for international teams.

Pricing:

ContentShake AI offers a 7-day free trial, allowing you to test its full range of features. Post-trial, the Unlimited Plan is available for $60/month, making it an affordable option for small teams.

Final Verdict:

ContentShake AI is an excellent choice for small and medium-sized businesses looking to create high-quality, SEO-optimized content efficiently. While it may not be ideal for larger enterprises, its simplicity and functionality make it a standout tool for its target audience.

Jasper.ai: Best AI Writing Tool for Enterprise Teams

Jasper.ai is a heavyweight in the AI writing industry, known for its ability to generate high-quality content at scale. This tool is particularly well-suited for enterprise marketing teams that need to produce diverse types of content across multiple channels. With over 50 content templates, Jasper.ai can help you overcome writer’s block and maintain a consistent brand voice.

Key Features:

• Brand Voice: Jasper.ai can generate content that aligns with your brand’s tone and style.
• Content Templates: Offers a wide array of templates for different content formats, from blog posts to social media ads.
• AI Image Generation: Includes a feature for generating images using Stable Diffusion.
• Multi-Channel Campaigns: Turns a single brief into content for various marketing channels.

User Experience:

Jasper.ai provides a straightforward experience, allowing users to generate content quickly by selecting a template and inputting relevant details. However, while it excels at creating outlines and short-form content, its output for long-form content can sometimes feel a bit generic and lacking in depth.

Pros:

• Extensive library of content templates.
• Customizable to match your brand’s voice.
• Efficient for generating short-form content at scale.

Cons:

• SEO capabilities are limited compared to other tools.
• May require additional tools for long-form content optimization.

Pricing:

Jasper.ai offers a 7-day free trial. The Creator plan starts at $49/month, while the Pro plan costs $69/month/seat. For larger teams, custom pricing is available through their sales department.

Final Verdict:

Jasper.ai is ideal for enterprise teams that need to produce a large volume of content quickly. While it may not be the best tool for in-depth, SEO-optimized content, its versatility and efficiency make it a valuable asset for large-scale content production.

Copy.ai: AI Content Tool for Marketing and Sales Automation

Copy.ai stands out for its flexibility and power, particularly in automating marketing and sales workflows. Unlike other AI tools that focus solely on content creation, Copy.ai offers a range of features designed to streamline various aspects of marketing and sales, making it an excellent choice for larger teams.

Key Features:

• Wide Range of Templates: Over 100 templates for different content types.
• Multi-Language Support: Capable of translating content into 25+ languages.
• Workflow Automation: Tools to design and automate marketing and sales workflows.
• Custom AI Models: Leverages multiple AI models (GPT 3.5, GPT 4, Azure, Anthropic) for tailored content generation.

User Experience:

Copy.ai’s interface is slightly more complex than some of its competitors, reflecting its advanced capabilities. However, once you get the hang of it, the tool can significantly boost productivity, especially for large teams managing multiple content streams.

Pros:

• Powerful automation features for marketing and sales.
• Flexible content generation with multi-language support.
• Customizable workflows to meet specific business needs.

Cons:

• Steeper learning curve, especially for beginners.
• Less suited for small teams or individual creators.

Pricing:

Copy.ai offers a free plan with limited features. The Pro plan costs $36/month, while the Team plan is priced at $186/month.

Final Verdict:

Copy.ai is an excellent tool for large marketing and sales teams looking to automate and scale their content production. However, it may be overkill for smaller teams or those looking for simpler content creation tools.

Anyword: AI Writing Platform for Enterprise Marketing Teams

Anyword takes a data-driven approach to content creation, making it a powerful tool for enterprise marketing teams. Its ability to predict content performance and optimize for specific audience segments sets it apart from other AI writing tools.

Key Features:

• Predictive Performance Scores: Analyzes and scores copy effectiveness to guide content decisions.
• Versatile Content Generation: Capable of creating content for emails, ads, websites, and more.
• Customization Options: Allows for detailed customization to match brand voice and audience preferences.

User Experience:

Anyword is user-friendly, with a straightforward interface that allows for quick content generation. Its predictive scoring feature is particularly useful for marketers looking to optimize their campaigns and maximize engagement.

Pros:

• Data-driven approach to content creation.
• Helps improve engagement and conversion rates.
• Easy-to-use interface with robust customization options.

Cons:

• Limited SEO optimization features.
• More suited to marketing and ad campaigns than long-form content.

Pricing:

The Starter plan costs $49/month, the Data-Driven plan is $99/month/seat, and the Business plan is priced at $499/month.

Final Verdict:

Anyword is a great tool for enterprise marketing teams focused on creating high-performing ad and campaign content. However, it may not be the best choice for long-form content creation or teams looking for SEO-focused tools.

Writesonic: AI Content Tool for Creating Quality Copy at Scale

Writesonic is an AI-powered writing assistant that excels at producing high-quality content at scale. It offers a range of features designed to help businesses generate long-form content, from blog posts to product descriptions.

Key Features:

• AI Article Writer: Generates long-form content quickly and efficiently.
• SEO Suite: Integration with SurferSEO for optimized content creation.
• Chatsonic: Conversational assistant that helps with content generation.
• Botsonic: Tool for building custom chatbots without technical skills.

User Experience:

Writesonic’s interface is user-friendly, though the content creation process can be a bit slow, especially when generating long-form content. The tool’s SEO Suite is a standout feature, offering valuable insights for optimizing content for search engines.

Pros:

• Strong capabilities for long-form content creation.
• SEO features to enhance content visibility.
• Additional tools for chatbot creation and conversational AI.

Cons:

• Slower content generation process.
• Output may require additional refinement and optimization.

Pricing:

Writesonic offers a freemium plan with limited features. The Small Team plan is priced at $19/month, with larger team options starting at $500+ per month.

Final Verdict:

Writesonic is a solid choice for businesses looking to create long-form content with built-in SEO optimization. While it may require some refinement post-generation, its comprehensive feature set makes it a valuable tool for content marketers.

Rytr: The Best Affordable AI Writer Tool

Rytr is an excellent choice for those on a budget, offering robust AI writing capabilities at a fraction of the cost of other tools. Despite its affordability, Rytr doesn’t skimp on features, making it a great option for beginners and small teams.

Key Features:

• Multi-Language Support: Supports content generation in 30+ languages.
• Tone Customization: Offers 20+ tones to match your brand’s voice.
• Versatile Content Types: Capable of generating various content types, including emails, social media posts, and more.

User Experience:

Rytr’s interface is clean and straightforward, making it easy to use even for those new to AI writing tools. While it may not be as powerful as some of the more expensive options, it offers a good balance of functionality and affordability.

Pros:

• Affordable pricing structure.
• Easy-to-use interface with a variety of content options.
• Supports multiple languages and tones.

Cons:

• Limited SEO and data-driven features.
• Not ideal for long-form content creation.

Pricing:

Rytr offers a free plan with limited capabilities. The Saver plan costs $9/month, while the Unlimited plan is priced at $29/month.

Final Verdict:

Rytr is an excellent entry-level AI writing tool, offering solid features at an affordable price. It’s best suited for short-form content and small teams with basic content needs.

Sudowrite: Powerful AI Tool for Creative Writing

Sudowrite is a unique AI tool designed specifically for creative writers. Whether you’re working on a novel, screenplay, or short story, Sudowrite offers a range of features to help you brainstorm, write, and edit your work.

Key Features:

• Story Bible: Central hub for organizing and brainstorming story elements.
• Character and Plot Analysis: Helps you flesh out characters and plot points.
• Describe Feature: Generates vivid sensory descriptions to enhance your writing.

User Experience:

Sudowrite’s interface is designed with creative writers in mind. The Story Bible feature is particularly useful for keeping track of plot points and characters, while the Describe feature helps you add depth and detail to your writing.

Pros:

• Ideal for creative writing projects.
• Offers tools for brainstorming and organizing story elements.
• Generates rich, descriptive language.

Cons:

• No built-in plagiarism checker.
• Some features are still in the experimental phase.

Pricing:

Sudowrite offers a Hobby & Student plan for $19/month, a Professional plan for $29/month, and a Max plan for $59/month.

Final Verdict:

Sudowrite is a valuable tool for creative writers looking to enhance their storytelling. Its unique features make it a great companion for novelists and screenwriters, though it’s not suited for content marketing tasks.

ChatGPT: AI Chatbot for Generic AI-related Tasks

ChatGPT by OpenAI is one of the most well-known AI tools, capable of performing a wide range of tasks, from content creation to data analysis. While it’s not specifically designed for content marketing, it can be a valuable tool for brainstorming, drafting, and other creative tasks.

Key Features:

• Conversational AI: Engages in natural language conversations to generate content.
• Multi-Modal Capabilities: Understands and generates text, voice, and images.
• Custom GPTs: Allows users to create custom AI models for specific tasks.

User Experience:

ChatGPT is easy to use, with a simple chat interface that’s accessible to anyone. However, its content output can sometimes be generic and lacking in depth, making it better suited for brainstorming and drafting rather than final content creation.

Pros:

• Versatile tool with a wide range of applications.
• Simple, user-friendly interface.
• Capable of handling creative and analytical tasks.

Cons:

• Content output may lack depth and specificity.
• Not connected to real-time data for SEO optimization.

Pricing:

ChatGPT offers a free plan with basic features, while the Pro plan is available for $19.99/month.

Final Verdict:

ChatGPT is a versatile tool that’s great for brainstorming and creative tasks. However, it may not be the best choice for SEO-optimized content creation or tasks requiring real-time data.

Wordtune: AI-powered Suggestions for Content Writing

Wordtune is an AI-powered writing assistant that focuses on improving the clarity, tone, and style of your content. It’s a great tool for those looking to refine their writing, whether it’s for emails, articles, or social media posts.

Key Features:

• Content Rephraser: Offers suggestions for rephrasing sentences to improve readability.
• Grammar Checker: Corrects grammar and punctuation errors.
• Auto-Complete: Provides AI-powered suggestions to complete your sentences.

User Experience:

Wordtune integrates seamlessly with various platforms, including Google Docs and WordPress, making it easy to use across different writing environments. The tool’s suggestions are generally helpful, though they can sometimes be repetitive.

Pros:

• Easy to use with a variety of rephrasing options.
• Integrates with popular writing platforms.
• Multilingual support for content creation in different languages.

Cons:

• Limited creativity in suggestions.
• Best suited for short-form content refinement.

Pricing:

Wordtune offers a free plan with limited rewrites. The premium plan starts at $9.99/month.

Final Verdict:

Wordtune is a handy tool for refining your content and improving readability. It’s best suited for short-form content and routine writing tasks, making it a useful addition to any writer’s toolkit.

Gemini AI: AI Chat with Improved Writing

Gemini AI by Google is a conversational AI that excels at producing high-quality, human-like content. Unlike other chatbots, Gemini AI is connected to the internet, allowing it to pull real-time data and generate more accurate and relevant content.

Key Features:

• Google Integration: Retrieves information through Google search for accurate responses.
• Human-Like Tone: Generates content with a more conversational and less robotic tone.
• Multilingual Communication: Supports content creation in multiple languages.

User Experience:

Gemini AI’s interface is similar to other chatbots, but it stands out in the quality of its output. The content it generates is more engaging and natural-sounding compared to other AI tools, making it a strong choice for short-form content.

Pros:

• Produces more human-like content.
• Integrated with Google for real-time data retrieval.
• Supports multiple languages for global content creation.

Cons:

• Still prone to AI hallucinations and requires fact-checking.
• Not ideal for long-form content or in-depth analysis.

Pricing:

Gemini AI offers a free trial, with the advanced plan starting at $19.99/month.

Final Verdict:

Gemini AI is a strong contender for those looking to create engaging, conversational content. While it may not be as effective for long-form content or complex tasks, its ability to produce high-quality short-form content makes it worth a try.

Other AI Content Tools You Can Try

While the above tools are some of the best in the industry, there are other specialized AI content tools that you might find useful:

• SurferSEO: A powerful tool for creating SEO-optimized content, ideal for improving SERP rankings. Plans start at $89/month.
• SEO Writing Assistant by Semrush: Offers comprehensive SEO, readability, tone, and originality analysis. Available in Semrush’s Guru plan at $249.95/month.
• Semrush’s Free Paraphrasing Tool: A quick tool for rephrasing and restructuring text for different platforms.
• Grammarly: A widely used tool for correcting grammatical errors and enhancing readability, available in free and paid plans.
• Semrush’s Free AI Text Generator: Creates quick copy for various formats, including blog outlines, introductions, ads, and emails.

FAQs

How to Select the Best AI Writing Software

When choosing an AI writing tool, consider the following:

• What content formats can it generate?
• Is it structured in a DIY format?
• How much does it cost?
• Is it easy to use?
• What is the quality of the content it produces?
• Can it source up-to-date information?
• Does it offer SEO data?
• Does it offer responsive support?

How Do AI Writing Tools Work?

AI writing tools use natural language processing and large datasets to generate content based on user prompts. By analyzing patterns in text, they predict word sequences and generate human-like content.

What Are the Best AI Tools for Content Marketing?

ContentShake AI and Jasper.ai are excellent for content marketing, offering features that streamline SEO and content creation processes.

Can AI Writing Tools Replace Human Writers?

AI writing tools should be used to complement human creativity, not replace it. They are best for generating drafts and optimizing content, but human oversight is crucial for quality and accuracy.

Are AI Writing Tools Worth the Investment?

Yes, AI writing tools can significantly boost productivity and content quality, making them a worthwhile investment for businesses and individuals alike.

What Are the Limitations of AI Writing Tools?

AI writing tools may lack creativity, struggle with context, and sometimes generate generic content. They also require human oversight for fact-checking and refining the final output.

Conclusion

As AI technology continues to evolve, the tools available for content creation are becoming more sophisticated and user-friendly. The 10 AI writing tools highlighted in this guide offer a range of features that cater to different needs, from SEO and content marketing to creative writing and automation. Whether you're a small business owner, a marketing professional, or a creative writer, there's an AI writing tool on this list that can help you enhance your content creation process in 2024.