Eyrene

About Eyrene

Eyrene is a cutting-edge tool that leverages AI-powered mobile image recognition technology to enhance on-shelf presence and streamline digital merchandising. It is trusted by global leaders and local challengers alike, providing a competitive edge in in-store execution.

Background and Development

Eyrene was developed with the aim of revolutionizing digital merchandising. It caters to the unique needs of each client, striving to become a long-term partner in in-store execution improvement.

Core Features and Capabilities

Eyrene's patented technology accurately recognizes products, price tags, promos, equipment, POS materials, etc., all in real time, without manual intervention and without an internet connection. It supports both Android and iOS, with a specific focus on budget devices. Its KPI engine uses image recognition results to calculate quantitative KPIs, providing instant actionable insights.

User Experience

The sophisticated enterprise web portal provides data visibility and full control over what field staff do and how. BI dashboards are provided for web users using Microsoft PowerBI Embedded technology. No PowerBI license or training is required.

Applications and Use Cases

Eyrene is used by the world's largest brands and small local challengers seeking a competitive advantage. It provides all the building blocks for a tailor-made digital merchandising implementation in your company.

Impact and Future Outlook

Most of Eyrene's customers receive at least 10x return on investment (ROI) after implementation. The ROI comes from objective and adequate field staff compensation based on actual in-store KPIs, visit time reduction, and increase in sales due to better shelf presence.